AOSHOW × Lighting Project Case of Dongfeng Nissan Six Cities Auto Tour Exhibition at the Same Period

In 2021, May 16 cities will display simultaneously, with LED creative lighting to empower car brand stage vision.

During the 2021 May Day holiday, Dongfeng Nissan held automotive exhibition events in six cities: Nanjing, Suzhou, Hefei, Changsha, Yangzhou, and Yancheng. Shenzhen AOSHOW Optoelectronic Technology Co., Ltd. (AOSHOW), as a supplier of LED lighting equipment, provides professional lighting products for the six exhibition projects at the same time, helping the automobile booth to realize the visual presentation with the sense of science and technology, modernity and brand recognition.

Different from the traditional single-city automobile exhibition, the brand exhibition activities carried out in six cities at the same time put forward higher requirements for LED lamp supply, product specification adaptation, delivery time coordination and cross-regional project matching.

AOSHOW relies on Shenzhen LED source manufacturing and engineering application experience, and meets the needs of different cities to provide lighting hardware support for automobile brand display, reflecting the comprehensive service capability of enterprises in large-scale commercial display and multi-city synchronization projects.

1. project background: six city synchronization, to create a unified car brand image

During the May Day Golden week in 2021, automobile exhibitions and brand display activities will be held in Nanjing, Suzhou, Hefei, Changsha, Yangzhou and Yancheng, attracting many automobile brands to participate.

With the continuous development of automobile intelligence, electrification and digital technology, the auto show is no longer just a simple vehicle display, but a comprehensive display space integrating brand culture, automobile technology, visual art and on-site interaction.

Car booth lighting needs to achieve three goals at the same time:

Highlight product design. Through reasonable light angle and lighting level, show the car appearance, body curve and design details.

Strengthen brand vision. The use of LED lighting and booth building structure, to create a unified brand atmosphere and science and technology image.

Enhance the activity experience. With the new car unveiling, product introduction and audience interaction and other links, the formation of a more ritual sense of the scene visual effect.

For the car display activities carried out in the same period in six cities, it is also necessary to take into account the product adaptation and unified supply requirements under different site conditions.

AOSHOW participated in the supply of LED lighting equipment in this project and provided practical engineering support for multi-city brand activities.

2. four lighting highlights: technology light and shadow and car design integration

1. LED line light effect, strengthen the sense of automotive technology

The car's streamlined body, sharp light group and modern design language have a good visual fit with LED linear lights.

In the application of automobile exhibition booth, LED lamps can be combined with stage outline, background structure and decorative modeling to form a simple, clear and extended space light.

The use of reasonable lighting layout can strengthen the stage level, make the booth space more modern, and highlight the technological image of the car brand.

2. The new car shows lights to enhance the sense of ceremony

The unveiling of a new car is an important part of the car display activities.

Through the light and dark changes, local focus and stage background atmosphere, the visual attention of the audience can be guided to the vehicle.

During the formal presentation phase, the body lines, colors and details need to be highlighted through stable and appropriate lighting.

This lighting design idea that takes into account both dynamic display and static car appreciation can make the car display more complete.

3. The combination of lighting and stage structure to enhance the spatial level

Car booths in different cities usually have different architectural structures, stage sizes and decorative styles.

LED lights can be arranged in the background, frame, top or display area according to the actual structure to enhance the spatial three-dimensional sense.

Through the reasonable design of the lamp color, brightness, installation position and illumination direction, the light and the booth vision form a unified whole, rather than simply adding lighting equipment.

4. Multi-scene lighting, taking into account the needs of brand activities

Car display activities usually include audience admission, new car introduction, brand display, media shooting and static car appreciation and other links.

Different lighting configurations can be used for different activity scenarios.

For example, the brand display stage focuses on creating a scientific and technological atmosphere, while the media shooting stage focuses on stable lighting and vehicle color restoration.

Reasonable lighting scene planning helps to enhance the professional sense of the activity and the overall visual coordination.

3. engineering features: Nanjing, Suzhou, Hefei, Changsha, Yangzhou, Yancheng simultaneous supply

The important feature of this project is that the six cities carry out car exhibition activities in the same exhibition cycle.

For LED lighting suppliers, multi-land simultaneous projects not only test product manufacturing capabilities, but also test project communication, supply arrangements and cross-regional collaboration efficiency.

Multi-city delivery over the same period. The six projects are in the same time window of activity, so it is necessary to arrange the product supply and transportation plan reasonably and cooperate with the construction nodes of different sites.

Adapt to different pavilion environments. There are differences in the area, floor height, power supply conditions and decoration structure of each city activity site, and it is necessary to provide suitable LED products according to the project requirements.

Maintain brand visual consistency. Multi-city display needs to take into account the specific conditions of a unified brand image and different booths.

Improve product matching efficiency. For the activities carried out in the same period, the communication of equipment specifications, supply arrangements and product consistency management are particularly important.

AOSHOW provides LED lighting support for Dongfeng Nissan's six simultaneous car display projects through product supply and professional communication services from the source factory.

This kind of cross-regional application experience has also accumulated a practical foundation for enterprises to serve automobile conferences, commercial exhibitions and national tour projects.

4. source manufacturing and digital lighting technology application advantages

AOSHOW was founded in 2016, headquartered in Shenzhen Pingshan, focusing on LED creative lighting, digital pixel products and professional intelligent control equipment research and development and manufacturing.

The company has a diversified product system such as LED digital pixel lamp strip, pixel hard lamp bar, 360 neon pixel tube, 3D stereo matrix lamp and PSAC series Art-Net controller.

For automotive display and professional choreography applications, AOSHOW can provide product selection and customization services according to project needs.

LED Pixel Strip: Suitable for stage contour, architectural decoration and dynamic line application.

flexible neon tube: Suitable for curved surface, arc structure and creative luminous modeling.

Intelligent Control Equipment: According to the corresponding model and protocol, it can be used in conjunction with professional software such as MADRIX and TouchDesigner to achieve digital pixel programming and dynamic lighting control.

OEM/ODM customization: Support product size, connection mode, pixel configuration and non-standard structure development.

The above are the relevant products and technical capabilities that AOSHOW can provide. The specific supply models and quantities of the Six Cities project are subject to the original project list.

Through the combination of product manufacturing and digital control technology, it provides more flexible creative lighting options for automotive booths, brand conferences and commercial displays.

5. project results and application value

In 2021, Dongfeng Nissan's six-city car display lighting project reflects the application value of LED creative lighting in car brand activities.

brand display value: The combination of LED lighting and stage environment helps to strengthen the sense of automotive technology and brand visual image.

Engineering supporting value: The simultaneous supply of the six locations reflects AOSHOW's practical experience in participating in cross-regional project collaboration.

Product application value: Professional LED lighting can provide corresponding visual expression according to the booth structure and scene requirements.

Value of business activities: The lighting can be coordinated with the car display, brand activities and on-site visual content to improve the overall spatial expression.

Long-term cooperation value: The multi-city project experience provides reference for the subsequent car tour, stage activities and commercial brand display.

For automobile brand event contractors, reliable lighting equipment supply and timely technical communication can help improve project organization efficiency and reduce implementation risks caused by equipment matching problems.

6. AOSHOW: Professional LED Manufacturing Services Business Stage

Shenzhen AOSHOW Photoelectric Technology Co., Ltd. (AOSHOW) is a source manufacturing enterprise integrating research and development, manufacturing, intelligent control, international trade and engineering and technical services of LED creative lighting.

The founder of the company, Alan Huang, has been deeply involved in the LED intelligent lighting industry for 16 years and has rich experience in product development, digital control and engineering applications.

AOSHOW products are widely used in stage performing arts, car display, brand activities, bars and nightclubs, night tours, architectural lighting and digital art installations and other fields.

The company adheres to innovation, quality and service, supports OEM/ODM customization, non-standard lamp development and professional control system matching, and provides LED creative lighting products and technical support for domestic and foreign lighting designers, dance beauty companies, engineering contractors and system integrators.

Dongfeng Nissan's 2021 six-city car display lighting project demonstrates AOSHOW's practical application experience in multi-city commercial activity equipment supply and cross-regional matching.

In the future, AOSHOW will continue to cultivate digital pixel lighting, 3D stereoscopic lighting and intelligent control technology to provide flexible and reliable LED creative lighting solutions for more automobile brand displays, commercial activities and professional stages.

AOSHOW - Light and shadow as media, quality as the foundation.

Light up the car stage with science and technology, so that professional manufacturing services every wonderful appearance.

Company Name: Shenzhen AOSHOW Photoelectric Technology Co., Ltd

Brand Name: AOSHOW

Contact: Alan Huang (Huang Qinggui)

WhatsApp / WeChat： 86 151-1233-3958

Official website:www.aoshowai.com